Since 1965 — 100% French-made in Brittany
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Our Story

Our History

For more than 60 years, our industrial expertise has been built on proven know-how and full control of every stage of manufacturing. We are committed to offering products of impeccable quality, a reflection of our passion and dedication to the health, enjoyment and well-being of dogs and cats — and the trust of their families.

Our Journey

From our founding to today

1965

Creation of Flatazor Pro-Nutrition

Launch of the first complete foods for dogs and cats, with pioneering products such as "Flatazor Mincette", "Flatazor Top" for puppies, and "Flatazor Soupe".

Creation of Flatazor Pro-Nutrition
Creation of Flatazor Pro-Nutrition
1975

An industrial and nutritional revolution

Inauguration of the Macaire factory in Pléchâtel. Introduction of kibble enriched with fish autolysates, formulated to meet the specific needs of dogs and cats.

An industrial and nutritional revolution
1984

Launch of the Crocktail range

Birth of an iconic range for cats, which quickly became a reference in physiological nutrition.

Launch of the Crocktail range
2000

Prestige, the physiological range

Creation of a super premium range for dogs.

Prestige, the physiological range
2001

Natural innovation

Introduction of apple fibres rich in polyphenols for optimised health benefits.

Natural innovation
2009

Launch of the Protect veterinary range

Launch of the Protect veterinary range, dedicated to the well-being and preventive health of pets.

Launch of the Protect veterinary range
Launch of the Protect veterinary range
2013

Evolution of the brand

Flatazor Pro-Nutrition® becomes Pro-Nutrition® Flatazor.

Evolution of the brand
2016

Pure Life, the natural range for sensitive pets

Start of the modernisation of our industrial plant. A new, innovative range designed for dogs and cats with increased sensitivities (grain-free, carnivore).

Pure Life, the natural range for sensitive pets
Pure Life, the natural range for sensitive pets
2018

Probiotics, a key advance for Prestige

Addition of probiotics to the Prestige Dog and Crocktail (cat) formulas, supporting a healthy, balanced microbiome.

Probiotics, a key advance for Prestige
2023

Pro-Nutrition® & PRESTIGE: a bold modernisation

Complete redesign of the Pro-Nutrition brand with a renewed identity. Full overhaul of the Prestige range, including a new formula and a modernised look. Crocktail evolves to become Prestige Cat. Awarded the Gold Trophy Animal Challenge as best supplier in "Dog and Cat Food".

2024

Pure Life, the natural range, reinvents itself

Pure Life gets a fresh look, with the addition of dry and wet food for optimal nutrition. Packaging redesign combining good design with respect for the environment. Completion of the modernisation of our petfood industrial tooling, giving us a state-of-the-art factory.

Pure Life, the natural range, reinvents itself
2025

Overhaul of Protect, the veterinary range

Scientific and consumer trials confirming the range's effectiveness. Complete packaging redesign.

Overhaul of Protect, the veterinary range
Overhaul of Protect, the veterinary range
From our Managing Director
Managing Director

"Since our beginnings, we have always had one clear ambition: to make excellence and innovation part of our brand's DNA. Every stage of our history reflects our commitment to combining tradition and modernity to meet our customers' needs, while staying true to our values of quality, ethics and sustainability."

A girl bonding with her kitten
A boy bonding with his puppy
Keep Exploring

See it all come together in PRESTIGE